Many organizations don't know what to expect from search, and therefore don't invest into it at all. Many want to have "quick wins" instead of committing to a long-term strategy: they want to implement changes or enhancements that require minimal effort to drive business value in the short term.

On the other hand, Search has to be the part of the company's business strategy and roadmap, to maximize its long-term business value and benefits. In this session, Agnes will provide practical guidance on where to invest your time and resources. For long-term planning, she'll provide an overview of industry trends and how to establish a value proposition and sell to the business. For your short-term benefits, she helps to set up an action plan which you can implement immediately.

You will learn:

• How to start and initiate a Search project in your organization
• How to set up a feasible action plan
• How to communicate Search milestones to your users, as well as stakeholders
• Industry trends and future of search