Many organizations want to have "quick win" in search: they want to "implement changes or enhancements that require minimal effort to drive business value associated with Search in the short term".

On the other hand, Search has to be the part of the company's business strategy and roadmap, to maximize its long-term business value and benefits.

In this session, Agnes will provide practical guidance on where to invest your time and resources. For long-term planning, she'll provide an overview of industry trends and how to establish a value proposition and sell to the business.

For your short-term benefits, we will set up a five-step action plan which you can implement immediately.

You will learn:

• Practical, step-by-step guidance
• An overview of industry trends and how to apply them in practice
• Five immediate steps to be applied